No longer a pipe-dream, sustainable, ethical yet chic eco-fashion is everywhere from the high street to the red carpet.
The theme of this year’s Met Gala was ‘Manus x Machina: Fashion in an Age of Technology’. Many celebrities including Gigi Hadid and Kim Kardashian opted to go for a metallic look. But Emma Watson offered a unique interpretation of the theme:
Image credit: Marie Claire
Emma’s dress was made from fibres woven from recycled plastic bottles and was designed by Calvin Klein and Ego Age. The outfit comprises five separate pieces, all of which can be worn again as individual items. This was part of an effort to put an end to the unsustainable red carpet practice of wearing an outfit only once. Despite being at the cutting edge of eco-fashion, aesthetics are not compromised. The monochrome colour scheme is right on trend, and the classic neckline coupled with 1930s inspired hair is giving us serious Old Hollywood vibes.
Where To Shop
Stepping away from the red carpet, grab a slice of the eco-action yourself:
Focussing on Fairtrade, online retailer People Tree has been at the forefront of sustainable, ethical fashion since 1991. Furthermore, The brand has been a favourite of Emma Watson who has designed collections for them in the past.
Cornwall-based brand Seasalt offers shoppers a taste of windswept country-coastal style. The brand is committed to producing as much stock as possible locally. So not only does this mean it’s better for the environment, it also means by buying their products you’re supporting local industry.
High Street favourite H&M run their ‘Conscious’ scheme to ensure all their clothes are ethically produced in a sustainable manner. Therefore, also encourage customers to recycle old textiles. H&M offer a £5 voucher (redeemable when you spend £30), in exchange for a bag of unwanted clothing brought into store.
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Main Image: eco-fashion and lifestyle blogger Eco Warrior Princess